E-MARKETING SEMINARS INTERNATIONAL AFFAIRS

E-MARKETING SEMINARS INTERNATIONAL AFFAIRS
The e-marketing is designed to help companies develop and market products and services that best meet the needs of individuals and firms belonging to the target market.
"Innovation" is one of the leitmotifs of men both in marketing management product portfolio under their responsibility in setting prices, the development of communications policy, and a perfect mastery of the world.
Line Sopel / UDNE - University of New Economy - inspired by the reality that she has no other purpose than to meet the diverse needs of executives and business leaders and institutions concerned to update knowledge in this field or perfect training acquired in a different scientific discipline.


Seminar topics:

* BASIC MARKETING: Basic Techniques
* Market Research Reports
* PRACTICE OF INDUSTRIAL MARKETING
* MARKETING OF NEW TECHNOLOGIES
* COMMUNICATION PLAN: Public Relations, Media, Advertising, Sponsorship
* BASIC SKILLS DIRECT MARKETING
* PRACTICE OF DIRECT MARKETING AND EXPERT SYSTEMS
* MARKETING SERVICES
* BUYING MARKETING
* DISTRIBUTION: Selection and Strategy
* Merchandise
* ACTION PLAN COMMERCIAL
* INTERNATIONAL BUYER
* PUBLIC MARKETS
* Develop its network of FOREIGN SALES
* TECHNICAL MARKETING AND FOREIGN PURCHASES
* PAYMENT OF INTERNATIONAL BUSINESS OPERATIONS
* LINKS CREDOC-INCONTERMS
* INCONTERMS
* LADING NET TRANSPORT DOCUMENTS
* BASIC TECHNIQUES OF INTERNATIONAL TRADE
* STATISTICS APPLIED TO MARKETING
* EXPERT SYSTEMS AND MARKETING DECISIONS
* DIALOGUE METHOD: PSYCHOLOGY AND TECHNICAL MARKETING DIRECT
* FINANCEMERNT INTERNATIONAL OPERATIONS












BASIC MARKETING
OBJECTIVES
* To provide an understanding of all components of marketing management.* Acquire a vocabulary and methods of problem analysis and market competition in terms of marketing.* To provide the knowledge necessary for a more advanced and more specialized field of marketing.
PARTICIPANTS
Marketing managers wishing to update their knowledge of general marketing.Executives already working in a marketing function in a specialized field and wishing to complete their training by addressing the related fields to their function (eg Sales Manager wanting to learn about search and advertising media.(Business executives preparing for a career in marketing (eg future product manager or sales manager).
TEACHING METHODS
Exposed; file selected readings.Case studies discussed in groups.Using the VCR and personal computer
PROGRAM
The marketing conceptThe behavior of the buyerMarket analysis and demandPlanningPricing PolicyPromotion Policy: AdvertisingThe sales force. Distribution PolicyControl marketing
Note: knowledge of basic statistics (1 day seminar) are necessary for a better understanding of concepts.
DURATION: 2 DAYSDATES: CONTACTPRICE: 1000 EUROS HT (19,60,6% VAT) and Documents Many documents and mealsTECHNICAL BACKGROUND OF MARKETING
OBJECTIVES
Promote dialogue between business managers and executives marketinget all other functions.Acquire the basic concepts of marketing to better understand the direction of the company in its relations with the market.Understanding the mechanisms of evolution of a market and the process of purchase decision.PARTICIPANTSThis seminar is of interest to all business executives who wish to understand the marketing process set up or develop their business.
TEACHING METHODSExposedCase StudiesApplication exercises
PROGRAM
INTRODUCTION TO MARKETINGRole of marketing in the companyPresentation of marketing in terms of systemRelations products - features - requirementsThe marketing function within the companyKNOWLEDGE AND UNDERSTANDING OF MARKETSThe theory of the universe: supply, demand, influencesObjectives of market researchThe types of information collected from market researchThe different types of studiesINTEGRATION IN BUSINESSThe Terms of ReferenceThe basics of business strategyThe five variables of the marketing mix: market segmentation, Product, PriceDistribution, CommunicationThe marketing plan and its inclusion in the development plan of the company.ACTION COMERCIALThe sales forceAdvertisingSales promotionThe trade action planDURATION: 2 DAYSDATES: CONTACTPRICE: 1000 EUROS HT (19.60% VAT) Numerous documents and mealsTHE MARKET RESEARCH
OBJECTIVES
Acquire knowledge about the collection of information and market research.Understanding the characteristics of each type of study.Learn to adjust a type of study to a need for informationBe better equipped to negotiate with the consulting firms.
PARTICIPANTSAll persons connected with marketing services who wish to understand the techniques of market research.
PROGRAMROLE OF MARKET RESEARCH MARKETING IN THE PUBLICGoal Setting: what information and why?Integration process of buying behavior.The different types of information to be collected according to the strategic approach on the one hand, methodological other.METHODOLOGICAL ASPECTS OF MARKET RESEARCHThe different stages of market research:
Precise definition of the problem to be investigatedSelection of the study (documentary, exploratory, qualitative, quantitative)Determination of experimental design (cost, time, etc.).Collection of informationStatistical processing of informationAnalysis and interpretation of resultsPreparation of summary report.
The risk of error in an error of market: how to avoid them.In the approach of the problem and setting goals.In the construction of the sample.In the collection of information in the field.In the choice of statistical processing.In interpreting the results.APPLICANTS AND RELATIONSHIP Study RoomHow the problem of a market research firm?How to see research firms?How to work with research officers?
DURATION: 2 DAYSDATES: Contact usPRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and meals
PRACTICE OF INDUSTRIAL MARKETING
OBJECTIVESAnalyze specific elements of business marketing.Train participants to develop key elements of the marketing strategy of companies selling products and services to other companies or organizations.
PARTICIPANTSMarketing managers, responsible for industrial products.Business Engineers, Engineer Research and Development.Marketing and commercial managers, responsible for market research.
TEACHING METHODSExposed threads.Studies and case discussion.
PROGRAMINTRODUCTION to the specific industrial marketsMarketingThe specificities of industrial marketing
INFORMATION PROCESSING IN INDUSTRIAL ENVIRONMENTStudies in industrialThe analysis of the technical specifications of the customerThe evaluation of the potential market for an industrial market.
NEW PRODUCTSPurchase decision processThe different methods of segmentationThe diffusion of the product
COMMUNICATION AND DISTRIBUTIONHow to communicate in industry?Sources, resources, constraintsSpecific distribution in industrial
SALES FORCEDevelopment and management of sales forceRelationships with suppliers / customersStrategies for clients
DURATION: 2 DAYSDATES: CONTACTPRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and mealsMARKETING OF HIGH TECHNOLOGY
OBJECTIVEAwareness on the usefulness of marketing in the development of High Tech companies. Adopt the concepts, methods, tools specific to the marketing of products and services High Technology. Build the approach and action plan Marketing High Tech companies.

PARTIPANTS
Managers and executives of companies selling high tech products.Marketing managers, market managers or customers, sales managers, sales manager.To take full advantage of, it is important to have knowledge taught during the seminar "Basic technique of marketing."
PROGRAM
MARKETING APPROACH: from information to action
The issue of High Tech companies.The marketing of high technology.The marketing of the offer.The diffusion of innovationStrategy and PlanningSegmentationproduct policyMarketing-Mix
TEACHING METHODSDiscussionsStudies and case discussion




DURATION: 2 DAYS
DATES: CONTACT
PRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and meals

COMMUNICATION PLAN
PUBLIC RELATIONS - PRESS - ADVERTISING - SPONSORSHIP

OBJECTIVES
Encourage participants to have better communication skills which can have their business.Them to acquire a methodology to optimize the communications budget by giving everyone the means to choose between the different techniques (advertising, public relations, sponsorship), while ensuring consistency with the necessary guidance to marketing their business.
PARTICIPANTS
All officials concerned with the external communication of the company: advertising managers, product managers, market managers and many of SME / SMIs.
TEACHING METHODS
DiscussionsCase Studies
PROGRAM
EXTERNAL COMMUNICATIONS COMPANYCorporate CommunicationsBrand communicationCommunication product
CORPORATE COMMUNICATION: Public Relations, PressCurrent environment friendly R.P why?Communicate the image of the company to its opinion leaders for credibility with its publicInternal CommunicationPress RelationsLobbying and Public AffairsSponsorship - SponsorshipCreation of media (newspapers companies, institutional brochures, financial reports, etc ...)


BRAND COMMUNICATION / COMMUNICATION PRODUCTS: ADVERTISING AND SPONSORSHIP
Target marketing / target communication: what differences?Need to define the positioning of the product advertising.Role of the brand and brand strategyDevelopment of an advertising campaign:Finding information, copy Stategy and creative brief, media strategy, creative, media planning, budget / schedule; controls

COMMUNICATION PLAN
Methodology for developing the planDefinition of objectivesChoice of communication technologyBudgetPlanning of communication activities (internal, external)Calendar controls



DURATION: 2 DAYS
DATES: CONTACT
PRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and meals
















TECHNICAL BACKGROUND OF DIRECT MARKETING
OBJECTIVESKnow the objectives, limitations, and constraints for implementation of direct marketing.Provide the basic knowledge necessary for a more advanced techniques.Train a coordinator responsible for direct marketing activities.
PARTICIPANTSFrameworks of commercial services, marketing interested in learning about and understanding the tools of direct marketing.To take full advantage of this seminar, it is important to have the knowledge taught in "basic marketing technique."
TEACHING METHODSExposed debatesStudies and case discussion
PROGRAM
Definition of direct marketingSpecificityComponent of a direct marketing operationDEFINING THE TARGET: General principlesDatabase: Design and ManagementMethods of customer segmentationDEFINING THE TARGET: ApplicationApplication on the internal fileSearch and selection of external filesPRESENTATION OF THE DIRECT MARKETING MEDIATHE Mailling: files, mailing plan, supply, post, logistics, figures, deadlines.Telex and FAXTHE TELEPHONE: emission, reception, coupling the argument, the figuresCouponing AND THE PRESS: ad, insert, media, message, logisticsTV, RADIO: the message, the American example, the coupling on the phone, lotteriesTHE OFFER: price, product, reducing the test, the premium, lotteriesTHE TESTThat test, how to test the figures, extrapolation, history test
DURATION: 2 DAYSDATES: CONTACTPRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and meals
PRACTICE AND DIRECT MARKETING EXPERT SYSTEM
OBJECTIVES
Develop thinking on the implementation of a direct marketing strategyKnowing how to use direct marketing at the right time and wisely to generate more revenue and more roomOperational training in the use of statistical techniques for the optimization of business investment
PARTICIPANTSResponsible for direct marketing campaignCopywriters equipment prospecting VPCFarm managers or product launch VPCResponsible for communication policy, promotion of products or services, marketing directors
TEACHING METHODSCase studies (depth)Presentation - discussionPROGRAM
BUSINESS MANAGEMENT DESCIBLESContent and organization of a database (DB)Application on the internal fileDefinition of commercial targets: targetingThe selection of a target: the scoringMESSAGEThe concept of supplygeneral principles of creation: the case of practical applicationLegal Issues in Direct MarketingTHE MEDIAThe operating account, the budget;Offers and test methods;The video conferenceThe tele conferenceetc ...ManagementThe dashboardCase StudyDURATION: 2 daysDATES: CONTACTPRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and meals
MARKETING SERVICES
OBJECTIVESAnalyze the specificity of marketing services to individualsHighlight the impact on marketing decisions to improve the performance of service companies
PARTICIPANTSExecutives of marketing and sales, responsible for service companies, corporate executives making tangible products for which the dimension customer service is important
TEACHING METHODSPresentations / discussions of stakeholdersApplication exercisesPROGRAMTHE SPECIFIC SERVICESIntangibility, not storage, customer participation in product developmentSYSTEM SERVICETHE SYSTEM OF SERVICE COMPANIESUnderstand their needs, expectations and motivations;Manage its participation in the development of the product;The different forms of participationTHE SERVICE PROVIDER, STAFF IN TOUCHIts roles and functionsMotivation and TrainingTHE "PRODUCT" SERVICEMain service and device;Standardization and adaptationThe invisible part of the service (service production)Services and QualityTHE PRICECostsThe perception of price by the customer;Pricing policy (seasonality, competition ...)?DISTRIBUTION AND NETWORKSHow to sell services?Different policies;PLCsCOMMUNICATIONThe different types of communication;Marketing and internal communicationDURATION: 2 DAYSDATES: CONTACTPRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and mealsBUYING MARKETING
OBJECTIVES
Awareness of the importance for the company from a "marketing strategy purchase", which fits into the overall strategy of the company;Define the objectives of purchase marketing: finding the fit between business needs and opportunities and / or environmental threats upstream;Show the possibility of using the traditional tools of marketing sales, analytics, decision-making and action in developing the procurement strategy / supply: the concept of Purchasing mix, life cycle, portfolio activity, risk management, etc..
PARTICIPANTS
Responsible for purchasing, procurement, logistics flows;Business leaders;Direct contact with officials of purchase.
PROGRAM
INDUSTRIAL MARKETINGBasics: Marketing for the marketing industry and consumer product similarities and differences;Purchasing behavior in industry: chronological approach and concept of "shopping center"Development of industrial marketing strategy (sales oriented): criteria and approach marketing mix;Analysis tools and decision-making: market research, product life cycle and processes, matrices (BCG, etc.), business portfolio.INDUSTRIAL PURCHASING FUNCTIONSymmetry of the purchasing function / Supply and Service Marketing / Sales;Vocabulary and definitions: purchasing, procurement, subcontracting;Impact micro-economic, financial and strategicMacroeconomic impact: technological and economic pressure on the upstream market national, international purchase and balance of trade balance.






MARKETING APPROACH TO PURCHASE: GENERALObjectives: Finding the balance between the need for the company and its supply upstream market."Purchasing mix"
General approach:Analysis phase, knowledge of the need and market research providers;Development of the procurement strategy;Action on the market and product
BUYING MARKETING: Analysis PhaseExpression of the needClassification of products: life cycle / processes, financial impact (ABC analysis), internal risk assessment;Importance of involving mutual customers / technicians design and development
Market research to buy:Specificity approach, sources of informationTypology, classification of market-technological and financial risksDiagnosis and classification of suppliers, audit portfolio, business strategy and method of price formation for sale
BUYING MARKETING: Development of the procurement strategyFrom the classification "product / market purchase"From the estimation of the respective balance of power (approach MacKinsey)From the position of the position on the curve of the product life cycle (RINK)
BUYING MARKETING: TYPES action on the market and productPurchasing policy: negotiation, policy quality assurance, accreditation of suppliers, "customer / external supplier" partnership or competitive, standards, contractual and legal process, pressure on the government, involvement in institutional decisionsProduct policy: value analysis, total quality "customer / supplier internal" innovation.
BUYING MARKETING: Communication and PublicityExternal marketing: advertising brochure, shows reversedInternal Marketing: reports, dashboard.
DURATION: 2 daysDATES: CONTACTPRICE: 1000 EUROS HT (19.6%) Numerous documents and meals
COMMUNICATION POLICY
OBJECTIVES
To study and identify the specific tools of marketing communications (advertising, sales promotion, public relations ...) for efficient use in the business;Understand the function of advertising and publicity of the processLearn to analyze problems of communication and control technology development strategies and implemented advertising campaigns.
PARTICIPANTS
Executives already working in a function requiring a good knowledge of advertising, such as product manager or head of department advertising in advertising and want to broaden or update their knowledgeBusiness executives preparing to meet one of these functionsMarketing executives, whose functions are required to interact with advertisers or advertising agencies.
TEACHING METHODS
Studies and case discussionApplication exercises
PROGRAM
Advertising communicationCommunication patternsThe mix communicationalThe main types of communication depending on the involvement of the buyerTHE WORLD OF ADVERTISINGSpecificity of advertising communicationWHAT IS ADVERTISING AGENCY?How-tone works in an agency?COMMUNICATION STRATEGY OF BUSINESS:Marketing communicationLles principles of evaluation and selection of advertising strategiesAdvertising budgetsThe copy strategyThe creative strategyTHE MEDIATheir characteristicsMedia planningSTUDIES IN ADVERTISINGThe specifics of CERTYAINS SECTORSCommunication servicesIndustrial communicationBUSINESS AND IMAGECOMMUNICATION MEDIA OUTThe promotion, direct marketing, public relations, sponsorship, sponsorship, trade shows.



DURATION: 2 days
DATES: CONTACT
PRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and meals



























DISTRIBUTION: choices and strategies
OBJECTIVES:
Acquire the necessary knowledge and distribution channels of the commercial French to make the choice of that or those which enable the company to market its products under the best conditions, after measuring the implications of each of its variables marketing mix.Promote collective reflection on the negative aspects identified by the practice in the relations between producers / distributors.Make a proposal structured to evolve in a positive manner to the satisfaction of consumers and under the sign of profit for the partners.
PARTICIPANTS
Marketing managers, sales managers, product managers, directors and heads of sales, officials in charge of the distribution.Responsible for central purchasing, store managers, group leaders and department
TEACHING METHODS
Presentations and discussionsCase Studies
PROGRAM
Distribution channels
FRENCH COMMERCIAL UNITEvolution and the main difference with other countriesDESCRIPTION OF CIRCUITS IN THE PRESENCEShort circuits, circuits longCHOICE OF THE COMPANY FOR ONE OR MORE CIRCUITSImplications of this choiceImplementation, innovation adaptation of the existing systemThe export, its specificSTRATEGIES FOR INTERIM DISTRIBUTIONWholesalers, retailers, central purchasing, major brands of integrated trade and independent trade partner, its characteristics, the franchise, its various aspects, its development;Direct marketing and its applications
Capital goods and specificityPhysical distributionTRADE RELATIONS PRODUCER / DISTRIBUTORSCONDITIONS REQUIRED TO SUCCESSDISTRIBUTION AND THE LAWmain instruments governing the relations producers / distributorsTHE FUTURE OF RELATIONS PRODUCER / DISTRIBUTORSThe search for optimizationBilateral efforts to accomplish
DURATION: 2 days
DATES: CONTACT
PRICE: 1000 EUROS HT (19.60% VAT) Numerous documents and meals





























BUSINESS PLAN OF ACTION
OBJECTIVESAcquire the technical organization of sales and marketing resources to maximize short-term strengths of the company in its market.After the seminar, participants will analyze their business results, they will be able to build their business plan.
PARTICIPANTSSales managers, regional directors, heads of agencies, product managers and market dealers, leader of SMEs wishing to implement an action plan coherent and effective commercial.Before attending this seminar at a profit, it is important to have knowledge taught during the seminar "TECHNICAL BACKGROUND OF MARKETING".
TEACHING METHODSPresentations and discussionCase Studies
PROGRAM
THE TECHNICAL ANALYSIS TRADING RESULTSProduct / marketPrice / discountDistribution channelsSales ForceAdvertising
SALES FORCEThe objectives and tasks of a sales forceThe different structures possible saleThe main types of sales
THE COMMUNICATIONDefinition and role of advertising and promotion in the trade actionThe introduction of these actions in the marketing approachThe objectivesThe road mapCONSTRUCTION OF THE ACTION PLAN BUSINESSObjectives P.A.CInclusion in the marketing planThe inconsistent implementation of marketing tools
HARD: 2 daysDATES: CONTACTPRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and mealsTECHNICAL BACKGROUND OF INTERNATIONAL TRADE

OBJECTIVE
Lead managers to the marketing methods and means of analysis and evaluation of foreign markets.Train service managers export to developing an export strategy.The export success is the result of thinking that must take into consideration the characteristics of the business and adapt to environment variables and marketing markets.
PARTICIPANTS
Frames services exportsAnalyst foreign marketsSales managers and business leaders interested in these markets.
TEACHING METHODSExposedDiscussions, Case Studies
PROGRAM
ENVIRONMENT INTERNATIONAL AND NATIONAL BUSINESSInternational trade and international institutions.Ccontraintes international tradeThe national media exchanges (public or semi-public)PLAN INTERNATIONAL MARKETINGDevelopment.The multinational strategies, and its implications for human resources, financial and technological.IMPLEMENTATION ON FOREIGN MARKETSAapproche German marketApproach to the conduct of the trial EastApproach of the North AmericanApproach to business in Eastern EuropeAapproche market Asian Nations (ASEAN)
DURATION: 2 daysDATE:PRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and meals
THE BUYER INTERNATIONAL

OBJECTIVES
Acquire a global vision of an international purchasing operationMeasure the consequences arising from the application of engineering controls in international tradeMastering finance, payments, financial risks, specific to the internationalProtect the profit margin of post-trade implications.
PARTICIPANTSLeaders and managers of purchasing services, called to negotiate and contract with foreign suppliers.Managers of SMEs / SMIs
TEACHING METHODSExposedCase Studies
PROGRAM
FLOW OF GOODS IMPORTEDChronological chain of a purchase abroadIncoterms or reciprocal obligationsThe Auxiliary of international tradeThe specific international: packaging, transport, insuranceCustoms: principles, procedures, documents, fees and chargesThe cost of import
CASH FLOW: INTERNATIONAL PAYMENTS AND FINANCINGMechanisms, means and time of international paymentsThe specific import creditsFinancing in francs and foreign currenciesCurrency risk: index, measures and means of hedging

DURATION: 2 days
DATES: CONTACT
PRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and meals

PUBLIC MARKETS

OBJECTIVES
Provide knowledge of the mechanisms governed by the general provisions applicable to public procurement: Commission Central Market, permanent groups of market research. Coordinations markets.An appreciation of rules and procedures applicable in the case of state andPublic institutions other than those of an industrial business.A thorough study of the procurement on behalf of local authorities and their public institutions and the coordination of public commissions locally.
PARTICIPANTS
Future leaders and managers of SMEs, responsible businesses or subsidiaries, business consultants, executives
TEACHING METHODS
Presentations Case Studies
PROGRAM
SMEs / SMIs will be found one day or another, face the issues raised by the responses to tenders issued by the State or the EEC and organismes.La poor knowledge of public procurement procedures they will lose the opportunity to penetrate this market is extremely important and very open.
GENERAL PROVISIONS APPLICABLE TO PUBLICCentral procurement boardStanding groups of market researchCoordinating economic marketsCHARACTERISTICS OF CONTRACTS AND PUBLIC INSTITUTIONSProcurementProcedures and specificationsProtection of labor and working conditions


Security required from procurement contractsDepositvarious guaranteesNotwithstanding the system of securitiesRULES AND FUNDING MARKETSTerms of paymentMeasures to facilitate bank financing marketsContracts ControlGeneral controlSpecial controlsSCHEMES OF DISPUTESCONTRACTS AWARDED IN THE NAME OF LOCAL AND PUBLIC INSTITUTIONSProcurementGuarantees requiredRegulation and financing marketsSettlement of disputesCOORDINATION OF PUBLIC ORDER ON THE LOCAL MARKETCoordinating bodiesProceedingsConditions of Contract GENERAL FOR PUBLIC SUPPLY CURRENT AND SERVICES


DURATION: 2 DAYS
DATES: CONTACT
PRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and meals














Develop its network of FOREIGN SALES
OBJECTIVES
Know the legal regulations which cover the agency contracts and concessions abroad.Negotiate contracts with profitAvoiding the pitfalls of some legislationCalculate the risks and costs to takeOptimize the solutions adopted
PARTICIPANTSCommercial services exportersExecutives and sales agents
TEACHING METHODSExposedCase Studies
PROGRAM
PRELIMINARY STUDIESRecall techniques foreign salesSale without proper organization abroadThe sale by own organization abroadManufacturing licensesSales representatives by employeesThe sale is controlled by the manufacturer (agent, dealers, brokers, casualGoverning LawArbitration and conditionsDistribution agreements and legislation of the EEC competitionTax problemsTraditional regulation EXPECTED IN A CONTRACTDefinition of the intermediate product, territoryObligations of the intermediaryManufacturer's obligationsAssignment and final provisionsDrafting the contractTerms and formulas used in contractsConclusions: how to identify the outline of a strategy to increase the efficiency of the sales network of agents and distributors abroad?
DURATION: 2 DAYSDATES: WE SEE CONSULTERNOUSPRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and mealsTRAINING THE TRADE NEGOTIATIONS
OBJECTIVES
Better understand the mechanisms of interpersonal trade negotiations.Providing the means to succeedPromote attitudes of dialogue dynamicsProviding the modern tools of a trade negotiation effectively in a win-win
PARTICIPANTS
SME managers, sales managers, business managers and other executives in touch with their business customers, who wish to increase their personal potential in the field of communication and trade negotiations.
TEACHING METHODS
The foundations of the trade negotiationAnalysis of mobile purchaseSuccessfully making physical contactPass the argumentKnow handle objectionsIe "sell" price.Application of transactional analysis in the negotiationApplication of neurolinguistic programming to negotiationKnow concludeknow how to take offRole play (simulation of real negotiation), practical advice.



DURATION: 2 days
DATES: CONTACT
PRICE: 1000 EUROS HT HT FF (19,60,6% VAT) Numerous documents and meals



STATISTICS APPLIED TO MARKETING

OBJECTIVES
Know the different possible methods of surveys and determine sample size based on the objectives of the investigation.Analyze the results of a survey and assess their accuracyImplement methods of forecasting in the short or medium term

PARTICIPANTS
Persons likely to follow "basic marketing techniques"
TEACHING METHODSExercises applications

PROGRAM
Different statistical methods exist to, clearly synthesize information (descriptive statistics: averages, standard deviations, correlations)Limits the results obtained in sample surveys: the problem of accuracy (construction of "forks", examples of confidence intervals, precisely according to the sample size selected) and representativeness of the samples.Simple methods of forecasting



DURATION: 2 DAYS
DATES: CONTACT
PRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and meals






INTERNATIONAL TRANSPORT AND CUSTOMS
OBJECTIVES
To enable participants to acquire a working method for the assembly of transport operations customs.Provide the basic elements necessary to find the pieces of information.
PARTICIPANTS
Marketing directors and managers engaged in internationalDirector and Purchasing ManagerAll executives and managers interested in transport operations in an international environment.
TEACHING METHODS
ExposedDocumentationCase Studies
PROGRAM
OPERATIONS INTERNATIONAL TRANSPORTRole of auxiliary and freight forwardersChoice of transportCriteriaResponsibilities of carriers
CUSTOMSFunctionRegulation and control of trade (import / export)Principles:-Taxation of-Suspensive customs procedures-ZonesRelationship with CustomsStudies of administrative documents.
DURATION: 2 DAYS
DATES: CONTACT
PRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and mealsFUNDING FOR INTERNATIONAL OPERATIONS
OBJECTIVES
Describe and analyze the functioning of international financial institutionsInvestigate sources of funding specific to international operations.Analyze the impact of multiple currencies, laws and funding sources on the management of the company and in particular on the foreign exchange risk
PARTICIPANTSExecutives and managers wanting to learn the techniques to trade with foreign countries and the international environment.
TEACHING METHODSExposedcase studiesExercises
PROGRAM
INTERNATIONAL PAYMENTSCorrespondent accountsAGENTS OF FOREIGN EXCHANGE MARKETCompanies, commercial banks, brokers, central bank, stock exchange.EXCHANGE CASHtraining exchangeChanges in exchange ratesCalculating cross ratesForward exchange contractsMONETARY SYSTEMS: SMI-SMEThe new instruments: futures, currency optionsCurrency riskPOSITION CHANGETECHNIQUES hedging-The auto coverageThe covers-term-Funding-New productsCASH MANAGEMENT INTERNATIONALThe billing currency--TransfersThe netting-DURATION: 2 daysDATE: CONTACTPRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and mealsINTERNATIONAL SALES AND INCONTERMS
OBJECTIVESAvoid litigation by controlling the various applications of inconterms 1990, including a thorough knowledge of rules and practices of the International Chamber of Commerce.
PARTICIPANTSSupervisory frameworks of commercial, financial and administration of international sales and Logistics-Transportation ...
TEACHING METHODSExposedCase studies
PROGRAMInternational Commercial TermsConsolidation by ICCStudy of INCONTERMS:- Presentation of 10 items- Description of inconterms 2000- Inconterms 1990 still in force
INCONTERM WHAT TO CHOOSE? The 4 groupsDelicate point of Incoterms:- Delivery- Interpretation of certain words and paragraphs- Inconterms and transport- Transfer of risk- Customs Trade or port- Practical studies of disputed cases
INTERPRETATION AND VARIATIONS OF INCONTERMSPredominance of the SellerTerms can be addedTerms unsuitableProspective
INCONTERMS AND SALE AGREEMENTInconterms and CISGDeliveryBreach of contractRisk transferCritical study
INCONTERMS DOCUMENTS AND EDICommercial documentsTransport documentsCustoms documentsOther DocumentsInconterms and Documentary Credit
CONCLUSION


DURATION: 2 DAYS
DATES: CONTACT
PRICE: 1000 EUROS HT (19,60,6% VAT) Numerous documents and meals




























BASIC MARKETING TECHNIQUES
PUBLIC:
This seminar is of interest to all business executives who wish to understand the marketing process development, or to set up - in their business.
OBJECTIVES:* To promote dialogue between business managers and marketing executives and all other functions.
* Acquire the basic concepts of marketing to better understand the direction of the company in its relations with the market.
* Understand the evolutionary mechanisms of a market and the process of purchasing decisions.
PROGRAM:

 INTRODUCTION TO MARKETING:
* The role of marketing in the company* The marketing information system (S I M)* Relations "products - features - requirements"* The marketing function within the company.
KNOWLEDGE AND UNDERSTANDING OF MARKETS
* The theory of the universe: supply, demand, influences.* Objectives of market research* Types of information collected by market research* The different types of studies
BUSINESS STRATEGIES
* Basic framework* Fundamentals of business strategy* The marketing mix: market, product, price, distribution, communication* Implementation of the marketing plan in the company strategy




ACTION COMMERCIAL
* The sales force* Advertising* Sales promotion* The trade action plan

DATES: CONTACT
Duration: 2 DAYS
PRICE: 1000 EUROS HT (19.6%) Numerous documents and meals.