Fair trade

Fair trade
The example of coffee growers association Guaya'b(Jacaltenango, Huehuetenango, Guatemala)SUMMARY1. Introduction, the conventional tradea. The traditional circuit: many intermediariesb. The consequences in terms of price: a small part to producerc. The price of coffee, fruit of the global stock marketd. A way for the producer?2. The history of fair tradea. A call from the Southb. NGO initiatives ...c. ... Towards a truly global organization

3. Definition and principles of fair trade
"Trading with the social goal is not the profit but maximum assistance dévelloppement"

4. The operation of a network of fair tradea. Producers: a cooperative organizationb. Fair Trade Organizations- Labelisation (employment contracts)- Import and direct sales- Awareness

CASH MANAGEMENT

CASH MANAGEMENT
Good cash management is to ensure the solvency of the company at the lowest cost, meaning that the company must be able to pay its debts at any time, maintaining a minimum cash. It also calls, or rather to maximize the performance of its investments cash surpluses. The cash management is therefore based on the couple "security / Profitability."To address the risk of insolvency or inquidité (breakdown of cash distribution services, insolvency, etc..), The company must maintain a certain level of cash, because in practice it is very difficult to ensure perfect synchronization between receipts and disbursements. At the same time, it must be to reduce the negative impact of the profitability of idle cash by ensuring good financial investments.The main grounds for detention of cash are:* The desire to achieve the transaction in good conditions.

Sector Management Sales

How many sellers are required to cover a cost effective manner in the market?How can the belly area between vendors?

1) Determining the number of sellers

                                                   Number of visits per year for all customers
  = Number of sellers
                                                Potential number of visits per vendor per year

Attention!
 Too many vendors:• key personnel costs for the enterprise;• The revenue potential is insufficient to motivate all sellers (low commissions) so high staff turnover.
 Too few vendors:• risk of loss of market share for the company;• workload too great for sellers.
                  consequences: insufficient or no follow-up visits to clients, which is harmful
                  for customer loyalty.

2) The potential number of visits per seller


   Potential number of Number of Number of
   visits = visits by vendor X days
   year and a day visits per year


number of weeks worked per year X number of days of visits per week
How to get the number of weeks worked per year?
How to obtain the number of days of visits per week?

                                                 Days Hours
   Potential number of visits of visits per day X
   visits by seller =
   Average time per year for a visit

Marketing studies

Why study Marketing?Marketing a study should answer the following questions:• Who is buying?• How do we buy?• Where do you buy?• Why do we buy?There are two types of studies:• Quantitative,• Qualitative.The studies are done before the launch of a product, but also for the life of the product. The distribution network should be involved in the study.

Marketing Management

Marketing Management
I. The role of marketing in the company
Evolution of management methods
Orientation production: the company is interested in the tool / capacityAssumption: consumers choose products based on their price and availabilityObjective: To increase capacity and improve the efficiency of the distribution
Product orientation: the company is focused on the productHypothesis: the consumer prefers the product that offers the best performanceObjective: To improve the quality of the productExample: high-tech companies

E-MARKETING SEMINARS INTERNATIONAL AFFAIRS

E-MARKETING SEMINARS INTERNATIONAL AFFAIRS
The e-marketing is designed to help companies develop and market products and services that best meet the needs of individuals and firms belonging to the target market.
"Innovation" is one of the leitmotifs of men both in marketing management product portfolio under their responsibility in setting prices, the development of communications policy, and a perfect mastery of the world.
Line Sopel / UDNE - University of New Economy - inspired by the reality that she has no other purpose than to meet the diverse needs of executives and business leaders and institutions concerned to update knowledge in this field or perfect training acquired in a different scientific discipline.

Interactive marketing online and offline

Interactive marketing online and offlineAmong the various online tools, e is especially popular: it is the most used service on the Internet. From the perspective of the company, it is worth a closer look at the potential of email as a marketing tool.The use of mail for marketing purposes is similar to the traditional direct marketing and is also based on continuous dialogue with customers and stakeholders.One of the main rules of interactive marketing is this: it costs less to keep a customer than to find another. Currently now, almost half of marketing budgets are invested in direct marketing. The comparison between the postal addresses and email addresses to better understand the difference between the forms online and offline interactive marketing.

MARKETING APPROACH

MARKETING APPROACH
I) INTRODUCTION TO THE CONCEPT OF MARKETING:
History: Industrial Revolution to the birth of marketing.Priority is first given to the production face a chronic shortage of consumer goods (supply-side economics). At the beginning of the century, is mass production (Fordism Taylorism applied). The 1929 crisis (depression) creates a demand economy (Keynes). The evolution of purchasing power will lead to mass consumption. It then moves progressively from a supply-side economics to demand economy. The end of the war boom coincides with the market saturation of the first equipment, increased competition, focus on the sale (a good product always sells). Marketing has evolved from these developments, the consumer becoming the commercial center of reflection.

Direct advertising and other forms

Direct advertising and other formscommunication
 Marketing
Patrick Hetzel


 Terms of themes covered
1. Direct advertising2. Advertising the event3. Public relations4. The implementation of communication strategy: standardization or adaptation?5. Some unique issues:• Crises• Rumors• Boycotts

1.
Direct advertising
This technique individualized and personalized communication in contrast to media advertising is a technique for mass communication.• For some sectors it now represents 50% of advertising investments.

To set the direct advertising, let's talk about direct marketing:
• This is an interactive marketing using one or more media to obtain a measurable response anywhere, from, if any, to purchase.• Direct marketing has developed, among others, with the interest in relationship marketing (also often called the "one to one") which, unlike the transactional marketing, favors the establishment of a lasting relationship between the firm and its client in order to retain it.

Successful direct marketing depends on the following (1):
• A good product and good service (basic requirement of any marketing approach).• The right media (direct mail or mass media).• Good supply (quality and attractiveness of the offer are essential to the success of direct marketing).

Direct marketing is an interactive marketing

INTRODUCTION

Direct marketing is an interactive marketing using one or more media to obtain a measurable response from appropriate to the purchase.
Through a direct marketing program, the brand is committed to recognizing its customers to serve them better by matching needs and satisfaction.
The media used for direct marketing are usually television, radio and print. With the development of IT, we have witnessed the rise of new media. We can classify these new media into two categories, on one hand the "fixed" and the other "mobile":
Media "fixed"Media "mobile"Interactive TV PDAPersonal Computer Mobile Phones

These media can optimize direct marketing operations both in the creation of databases at the level of exploitation. In addition, interactivity and personalization, which are undoubtedly two terms related to new media, can significantly increase the return rate of these operations.
 I. DATABASES

HOW TO MAKE A GOOD DIRECT MARKETING CAMPAIGN?

HOW TO MAKE A GOOD DIRECT MARKETING CAMPAIGN?Policy of supply and new marketsMyriem ABBASSaphia ElbachLicense 3 Institute of Marketing-Sales Administration
                                                                                                                                    and Enterprise
                                                                                                                                                         Lille1
            
[Select Date] 2010/2011




SUMMARY

ANALYSIS p.2METHODOLOGY p.21) Define the objective of the campaign, the target and its needs ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .... p.32) Support the campaign files as ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... p.33) Create the message p.4ADVANTAGES AND DISADVANTAGES ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. p.6BUDGET p.7PROVIDERS AND ACTORS p.8RESULTS AND PERFORMANCE ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. p.10REGULATORY POINTS p.121) The concept of consent "active" ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .... p.122) The nature of the advertisement ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .... ... ... ... .... p.133) The Churn p.134) hours of sending SMS p.14INTERVIEW p.14QUESTIONING p.21EXAMPLES OF DIRECT MARKETING ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... p.22

We chose the following question: "How to make a good direct marketing campaign (direct mail, e-mailing, sms / mobile, catalogs, files and databases)"
ANALYSIS
 Definition of direct marketingDirect marketing is a business approach that is characterized by a customer without intermediate approach, customized and remotely. This must result in a rapid and measurable results.
Direct marketing is both:• a method of distribution (no intermediaries)• a mode of communication (relatively custom)• a method of sale (remote)• a policy mode (the target is the consumer and not the entire market or segments of it).Direct marketing can include: Find new customers Retaining existing customers, Reactivate old customers, inform customers and prospects, Invite customers and prospects at events, Obtain appointment Promote new products.The different types of direct marketing are: the mailing e-mailing the sms / mobile catalog phoning the bus mailingMETHODOLOGYThere are several key elements to ensure a successful direct marketing campaign.These elements are distinguished in three steps:
1) define the objective of the campaign, the target and needs.The entire campaign, the message to get across to the selected media will be built around the objective that the company wants to achieve. Different objectives were mentioned above. The aim of the campaign is defined qualitatively but also quantitatively. Defining this goal will identify ways to implement to achieve them. To learn how to set this goal requires that the company refers to its overall objectives set for the current year and ensures that the two are consistent. For example, if the goal of the year is to increase its turnover by 30% over the previous year, it is necessary that the direct marketing campaign helps to achieve this objective and therefore it is necessary to adapt the The aim of the campaign. Other criteria are taken into account in defining this objective: other commercial actions planned over the year, the marketing budget for the marketing year, the human resources of the company, the existing commercial structure, etc..

GENERAL INFORMATION ON THE DIRECT MARKETING

CHAPTER I: GENERAL INFORMATION ON THE DIRECT MARKETING
1. Abstract:Direct marketing has become widespread and now covers almost all areas of B2B and B2C, well beyond its traditional birthplace of VAD (distance selling). Companies have chosen to be listening to the customer to provide an appropriate response to what it is and what he wants.
In addition to running a direct marketing transaction (also known as relationship marketing) leads to reflect on the long-term determinants of fidelity, the evolution of a social relationship, and a central concept, confidence, which should guide the content of the communication.
The essence of direct marketing is the management of a dialogue with the customer to provide a personalized way the items he wants, be it information, product, or service. For the offer personalized service to be profitable is information that will drive the decisions of the communication interface and service.