Fair trade

Fair trade
The example of coffee growers association Guaya'b(Jacaltenango, Huehuetenango, Guatemala)SUMMARY1. Introduction, the conventional tradea. The traditional circuit: many intermediariesb. The consequences in terms of price: a small part to producerc. The price of coffee, fruit of the global stock marketd. A way for the producer?2. The history of fair tradea. A call from the Southb. NGO initiatives ...c. ... Towards a truly global organization

3. Definition and principles of fair trade
"Trading with the social goal is not the profit but maximum assistance dévelloppement"

4. The operation of a network of fair tradea. Producers: a cooperative organizationb. Fair Trade Organizations- Labelisation (employment contracts)- Import and direct sales- Awareness

CASH MANAGEMENT

CASH MANAGEMENT
Good cash management is to ensure the solvency of the company at the lowest cost, meaning that the company must be able to pay its debts at any time, maintaining a minimum cash. It also calls, or rather to maximize the performance of its investments cash surpluses. The cash management is therefore based on the couple "security / Profitability."To address the risk of insolvency or inquidité (breakdown of cash distribution services, insolvency, etc..), The company must maintain a certain level of cash, because in practice it is very difficult to ensure perfect synchronization between receipts and disbursements. At the same time, it must be to reduce the negative impact of the profitability of idle cash by ensuring good financial investments.The main grounds for detention of cash are:* The desire to achieve the transaction in good conditions.

Sector Management Sales

How many sellers are required to cover a cost effective manner in the market?How can the belly area between vendors?

1) Determining the number of sellers

                                                   Number of visits per year for all customers
  = Number of sellers
                                                Potential number of visits per vendor per year

Attention!
 Too many vendors:• key personnel costs for the enterprise;• The revenue potential is insufficient to motivate all sellers (low commissions) so high staff turnover.
 Too few vendors:• risk of loss of market share for the company;• workload too great for sellers.
                  consequences: insufficient or no follow-up visits to clients, which is harmful
                  for customer loyalty.

2) The potential number of visits per seller


   Potential number of Number of Number of
   visits = visits by vendor X days
   year and a day visits per year


number of weeks worked per year X number of days of visits per week
How to get the number of weeks worked per year?
How to obtain the number of days of visits per week?

                                                 Days Hours
   Potential number of visits of visits per day X
   visits by seller =
   Average time per year for a visit

Marketing studies

Why study Marketing?Marketing a study should answer the following questions:• Who is buying?• How do we buy?• Where do you buy?• Why do we buy?There are two types of studies:• Quantitative,• Qualitative.The studies are done before the launch of a product, but also for the life of the product. The distribution network should be involved in the study.

Marketing Management

Marketing Management
I. The role of marketing in the company
Evolution of management methods
Orientation production: the company is interested in the tool / capacityAssumption: consumers choose products based on their price and availabilityObjective: To increase capacity and improve the efficiency of the distribution
Product orientation: the company is focused on the productHypothesis: the consumer prefers the product that offers the best performanceObjective: To improve the quality of the productExample: high-tech companies

E-MARKETING SEMINARS INTERNATIONAL AFFAIRS

E-MARKETING SEMINARS INTERNATIONAL AFFAIRS
The e-marketing is designed to help companies develop and market products and services that best meet the needs of individuals and firms belonging to the target market.
"Innovation" is one of the leitmotifs of men both in marketing management product portfolio under their responsibility in setting prices, the development of communications policy, and a perfect mastery of the world.
Line Sopel / UDNE - University of New Economy - inspired by the reality that she has no other purpose than to meet the diverse needs of executives and business leaders and institutions concerned to update knowledge in this field or perfect training acquired in a different scientific discipline.

Interactive marketing online and offline

Interactive marketing online and offlineAmong the various online tools, e is especially popular: it is the most used service on the Internet. From the perspective of the company, it is worth a closer look at the potential of email as a marketing tool.The use of mail for marketing purposes is similar to the traditional direct marketing and is also based on continuous dialogue with customers and stakeholders.One of the main rules of interactive marketing is this: it costs less to keep a customer than to find another. Currently now, almost half of marketing budgets are invested in direct marketing. The comparison between the postal addresses and email addresses to better understand the difference between the forms online and offline interactive marketing.